Product Features
Centralized structured data control
Cross-device identity management
A 360-degree profile of anonymous audiences
Draw the customer's usage path
Intelligent machine learning
Integrating first-hand data from POS, CRM, Web, E-mail, and other sources enables you to deliver consistent messages across channels, helping to ensure that all teams use the same audience model and provide a consistent experience.
You can manage identity seamlessly across devices to achieve a deeper level of personalization. Customer profiles can be linked to the device, allowing you to get a 360-degree view of your customers and the devices they use to interact with your brand.
Combine all the first, second, and third party data into a new customer profile and create a unified audience segment that enables you to target the same customers across the web, social, search, and mobile channels.
By using device diagrams, you can see how customers interact with brands on multiple devices. You will further expand your audience coverage, and provide customers with a consistent and valuable experience at different points of contact.
The model of Audience Manager is supported by Adobe Sensei, and similar audiences are discovered based on algorithm segmentation, enabling marketers to find new high-value audiences.
Product Advantages
Targeted promotion
When you know the composition of the audience, you can provide targeted content, advertising and subscription promotion information based on their common characteristics, such as frequent customers or specific age groups.
Perfect integration with the Adobe Experience Cloud
Perfect integration with the Adobe Experience Cloud enables you to send high-value audience data to DMP to enrich archives and share this data for activation across all your channels.
Seamless integration with third-party solutions
Adobe Audience Manager provides reliable server-to-server integration with leading solutions, including third-party data providers and data activation partners. Through an API framework that simplifies development, you can make integration easier and more flexible.
Easily share or sell data assets
With Audience Marketplace, you can share data with partners or sell it to interested buyers. You can do all of this in a controlled environment that allows you to set assignment rules, easily following collaboration agreements, business strategies, and global privacy rights.
Our Services
Adobe certified solutions partners who provide a full range of product implementation services
Scheme design
Fully communicate with enterprises to understand requirements and design the most practical AAM solution
Build a DMP
Data sources combined in one location to build a unique audience profile data management platform (DMP)
Data reporting
According to the demand, it can create custom trend report, frequency report, overlapping report, etc
Deployment, operation and maintenance
AAM installation and deployment, hosting and platform operation and maintenance, AAM upgrade, AAM diagnosis and optimization
Training services
Provide professional Adobe Audience Manager training for enterprise developers and business personnel