Multiple Official Accounts Management
Import WeChat User Data and Segmentation
WeChat Article Editor
Send Messages Across Official Accounts
Marketing Data Analysis
By using one-click authorization by scanning the QR code, markerer can quickly create multiple WeChat Official Accounts in Adobe Campaign Classic. Markerer can also switch and manage multiple WeChat Official Accounts, including digital asset management, user management, data synchronization, marketing activity management, etc.
Users of different WeChat Offical Accounts can be imported and combined with CRM user data. The user information can be viewed in detail. It supports multi-dimensional user filtering, such as filtering by on user gender, occupation, location, age, loyalty and other information.
It supports one-click import of WeChat text-image information. The online text-image editor provides massive material templates and various types of galleries. The function is simple and easy to use, allowing marketers to easily produce beautiful text-image and preview the editing effect at any time.
WeChat channel is added to the workflow of Adobe Campaign Classic. The marketing activities of WeChat Official account are arranged through the visual workflow editor, and personalized content is sent to different WeChat users.
The same message can be sent across accounts without creating again, saving editing time, and supporting sending WeChat group messages and template messages.
Synchronously obtain data reports of WeChat Official Accounts, and use the graphical interface in Adobe Campaign to conduct multi-dimensional analysis of marketing interaction.
Based on rich data points and strong customer segmentation, marketers can provide a personalized experience and a unique journey for WeChat users.
Tailor-made user models based on the company's business development direction, multi-dimensional positioning of users, as the basis for accurate marketing.
Customer data from different systems, devices, and channels can be aggregated into Adobe Campaign to create a unified customer profile.
Use the visual workflow canvas to orchestrate WeChat Official Account campaigns, track interaction metrics and measure the effectiveness of marketing campaigns throughout the user journey.
Authorize one-click WeChat Official Account to the Adobe Campaign platform, providing multiple account management features and permissions
Synchronize WeChat Official Account user information, material files, article information and other data, support manual update data or timing synchronization data
According to the actual business needs of customers, WeChat user data can be merged with the original CRM user data, and custom filter items can be developed
Diagnostics Verify that the Adobe Campaign workflow is working properly and is properly connected to the WeChat Official Account
Customized multi-dimensional graphical analysis interface based on customer needs, combined with rich experience to provide favorable advice to customers
Provide professional training and guidance services for enterprise developers and marketing managers, on-site or online training